Tweets include real life news about the movie release, messages from the actors, engagement with fans by asking them to talk about their favourite part of the movie, favourite scene, character etc. There is also a link to another Twitter account on The Hunger Games page which takes on the guise of Panema's capital city official account (this is the city the movie takes place). Very exciting for the die hard fans who get to feel like they are actually in the movie!
Comprehensive Facebook page for the movie, as well as Facebook pages that have been created for main characters in the movie as well as the districts from the movie. There is not just you regular pictures, status updates and info there is so much more - you can buy tickets on here, play games, even become "fan of the week"!
YouTube
YouTube has its own channel featuring everything to do with the movie. It has trailers, short teaser clips, interviews with the cast but what I find interesting about the whole thing is you forget you are even on YouTube. They have called it "The Capitol TV Productions" The Capital of Panema is where the Hunger Games takes place they have completely built up a channel so you completely feel like you are living in this city with these people and a part of the games.
What I like about Lionsgate's social media campaign is the integration of all the different channels. When you first visit some of these sites, before you read a word you know that you have entered something do with The Hunger Games just by the colours used, the fonts, the logo, look and feel. What I also love is the interactivity, you are not just reading about The Hunger Games on any one of these sites you are actually part of The Hunger Games. They really have used each platform to its best ability there is a hell of a lot to do on all of these sites.
The disadvantage of using social media can be that you leave yourself open for all the bad comments as well as the good due to the interactivity of these sites. One of the actors from the movie Amanda Stenberg was subjected to racist attacks against herself via The Hunger Games Twitter page. It is one of the disadvantages of using social media and something that cannot be avoided if you are using an open forum like this. I do think the pros outway the cons though. It is so inexpensive and the perfect medium to reach the target audience of the movie. The Hunger Games social media campaign is perfectly integrated and investigating and using all these sites has made me really want to go and see the movie now!
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